Urban Advisors

Our Story

We founded URAD with a clear purpose: to offer the kind of urban advisory we spent decades wishing existed.

We’ve spent decades working in cities across the globe — from coastal megacities to overlooked peripheries — and what we saw was clear: too many consultancies offering generic advice, chasing scale over substance, and delivering reports that gather dust instead of driving action. We chose a different path.

URAD was founded to be the expert in what we truly know — and to never pretend to be anything else. Our team brings a collective track record of strategic thinking, grounded experience, and deep institutional understanding that spans regions, cultures, and governance models. We work only in areas where we bring genuine value — where our insight moves the needle, not just fills the page.

Our vision is simple: to raise the standard of urban advisory worldwide by staying focused, staying critical, and staying close to what matters. That means crafting strategies that are locally rooted, politically intelligent, financially viable, and resilient to uncertainty.

We don’t chase trends. We build frameworks that last. URAD is not here to follow the consultancy scene. We are here to redefine it — one project, one city, one system at a time.

Who we are

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Projects

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Cities Worldwide

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Government Partners

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Network Partners

We help you to navigate the complexity of cities.

URAD Urban Advisors is a specialized consultancy on a mission to help authorities and developers navigate the complexities of leading cities into the future. With a base of operations in Rotterdam (NL) and a track record in over 50 cities around the world, URAD brings a transdisciplinary team to safeguard your projects, from scope definition to implementation.

URAD focuses on creating sustainable, inclusive, and resilient urban environments through strategic planning and innovative design. URAD collaborates with municipalities, developers, and communities to transform urban spaces, emphasizing social equity, environmental sustainability, and economic vitality.

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Upon request, we are happy to send you detailed information about our projects and clients. 

Our leads

URAD works with 20+ experienced subject-matter experts that will be brought into a customized team for optimal results.

Our approach

Building the Cities of Tomorrow.

We craft future-ready urban strategies, aligning spatial, social, and economic priorities for lasting impact. Our policy and governance expertise shapes clear frameworks, while integrated planning ensures cohesive, resilient growth.

From concept to execution, we turn bold ideas into fundable, impactful projects. With data-driven diagnostics, inclusive stakeholder dialogues, and a commitment to climate action, we empower cities to thrive.

What we offer

Services for a thriving future of cities.

Urban Strategy

We craft visionary frameworks for sustainable city growth.

Integrated Planning

We align spatial, social, and economic goals in one plan.tetur adipiscing.

Program Design

We structure complex plans into fundable, high-impact projects.

Policy Advisory

We help to build the policy support for thriving complex urban environments

Stakeholder Engagement

We lead inclusive processes that drive real consensus.

Capacity Building

We strengthen teams and institutions for long-term success.

Our Clients

Want to know more?

Book a meeting with us